Located near the fun Regent;s street with lots of restaurants and bars, near the convention center and cathedral, but a bit farther away from the Riverside market etc (10-15 min walk). Staff is friendly, kitchen is really big and has everything, with lost of fridges and storage space. I booked the room for myself, it was very comfortable. They provide big towels, which is nice. No hair drier though. Right next to bus stop to airport.