Good location next to Matsuyama station, easy access to Okaido, big shopping street, and famous Dogo onsen hot springs by tram. 2nf floor is the front desk/lounge for free drinks and soft ice cream/breakfast restaurant. The public bath is on 3rd floor. Room size is the Japanese standard, more storage space under the bed. Breakfast offers various food, many local cuisine and food, and 6 different kinds of local orange juices from Ehime.
Great stay - good sized room. The onsen facilities were excellent especially the outdoor onsen. Never busy when I was there. Great breakfast too. Welcoming and helpful staff. Quiet at night. Easy access to the castle, shops and restaurants and about a 15 min walk from Matsuyama City station.
The JR Clement Inn is next door to the train station which is very nice if you're in town due to the Shimanami Kaido trail. Given the price point of the hotel, it delivers. They offered free drinks in the evening, including sake, and while we did not have their breakfast buffet, it appeared to be very good. Rooms were clean and spacious and location is very tough to beat.