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Lavande Hotels is a mid‑scale chain brand strongly promoted by Jinjiang Hotels (China). It perfectly blends lavender elements and aromatherapy culture with hospitality. Upholding the life philosophy of “A little more freedom”, it deeply optimizes sleep, bathing, smart and service systems to deliver a relaxed and comfortable stay for business travelers. The brand advocates a friend‑style service: warm yet unpressured care, making guests feel as welcome as at a friend’s home. This signature experience can be enjoyed at all Lavande properties nationwide. A warm towel and a cup of herbal tea greet guests upon arrival, leaving a lasting pleasant impression. • White‑glove Service: Concierge service with ceremonial white gloves. • Ten‑step & Five‑step Greeting: Acknowledge guests at 10 steps away; offer a welcoming gesture at 5 steps. • Herbal Tea & Warm Towel: Provided upon check‑in. • Zero‑distance Service: One‑on‑one support including iPad‑assisted room selection, reservations and local travel tips. • Personalized Note Service: Handwritten reminders such as weather updates for small, heartfelt surprises. • Complimentary Room Upgrade (subject to availability): For VIPs and elite members based on daily room inventory. Lavande 3.0 features minimalist design with calming, natural‑toned interiors. New facilities include lobby dining zones for breakfast and late‑night needs, upgraded guest laundry rooms, and multi‑functional spaces combining dining, book lounge and open communal areas. Every upgrade is designed to deliver greater ease and cater to the “effortless comfort” that guests love. Lavande Energy stands for empowerment and inspiration. Rooted in its brand spirit, Lavande keeps refining its natural‑at‑ease concept. The 3.0 iteration further brings this vision to life, with themed rooms available at upgraded locations.