I chose the Astor based on the facilities, and guest offering (which were non-existent). What you need to know is that the previous reviews all relate to when Mark and Martyn ran the hotel. They are no longer there. The hotel is no longer a B & B - it's a B - a bed. There are no facilities here other than a room. There is no tv lounge, no bar, no breakfast, no restaurant, no towel robes, no lovely welcome tray with chocolates and brownies, no flowers and hanging baskets outside. Even if you look up here, you will see a breakfast, restaurant, bar are still stated as on offer. Don't be misled by the sites. So, onto our stay, we booked a deluxe double for £170. The welcome we had was a bit haphazard, but we dropped our things off and changed and went out and spent very little time there. It wasn't until late on day 2 that we had chance to look at the room. It was thick with dust, on every furniture surface, tv, bed frame, units, we have had photos but the owner keeps taking negative reviews down. The hairdryer was broken and thick with muck at the back. I did bring this up but it was never replaced. Carpet dirty with heart confetti on the floor presumably from a previous guest. Bed had blood and other stains on it. It was comfy enough with nice pillows so I did sleep ok apart from external noise. There was just nothing special about the room for the price with no facilities, it's terrible value for Blackpool. There does seem to be a shift in the business model here, and key boxes were being fitted outside so maybe this will even become a contactless hotel? Look, we did personally bring our issues up around the room problems, there are notices all in reception and one about bad reviews, but the owner just built a wall of defence. The professional reply would have been to apologise and take on board the comments. The photos don't lie, the room was filthy. I also don't lie, I've worked in travel so I understand great service, and am a travel blogger. I have over 500 reviews you can check out, all honest and accurate. I can't recommend the hotel in its current state, the advertisements don't match the offering and it's not good value, in fact I feel robbed of £170 and the stay ruined our visit to Blackpool. Summer turned to winter at this hotel.. and it's a bleak one.
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