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「Brand Positioning」 Localized Interpretation of Neo-Traditional Aesthetics — As the core brand under Chengmi Hotel Management Group, VALATOMS Fanlatu takes "One hotel, one design; a thousand hotels, a thousand faces" as its core concept, committed to creating "neo-traditional hotels". Adhering to the design philosophy of "Comfortable, Pleasing, Elegant, Classic", on the basis of standardized services, the brand deeply integrates neo-traditional aesthetics with the local customs of Zoige, creating a highland living experience for travelers that combines practicality and local style. 「Serene Location, Convenient Access」 A Relaxing Retreat in the Heart of the Grasslands — The hotel is located in the core area of Brazil Road, Zoige County, within walking distance to urban landmarks such as Minzu Tuanjie Square and Zoige County Cultural Center. It is adjacent to Zoige Passenger Transport Center, with mature surrounding facilities where you can find everything for dining, entertainment and leisure. We stay away from the crowds, noise and long queues of the busy downtown area during peak season, preserving the tranquility and relaxation that a grassland stay should offer. Without being crowded in the noisy core business district, you can still easily reach all parts of the city, balancing peace and convenience. 「Featured Cuisine, A Feast for the Taste Buds」 Savor the Goodness in Every Flavor — The hotel's own featured restaurant not only serves delicious breakfast, but also prepares authentic highland flavor dinners for you. No need to travel far to find food, you can unlock the iconic tastes of Zoige just by going downstairs. Even when encountering the changeable rainy weather on the plateau, you don't have to go out in the cold to look for food, it's worry-free and cozy. 「Diverse Accommodation, Comfort and Peace of Mind」 Craftsmanship Visible in Every Detail — The hotel is equipped with a rich variety of room types, fully meeting the personalized needs of different travel groups. Guest rooms continue the brand's high-quality standards, with clean and tidy overall space, paired with soft and skin-friendly bedding, allowing travelers to completely relax after a busy day. In response to the highland environment of Zoige, the hotel is also specially equipped with high-speed washer-dryer combos to help you easily keep your clothes dry and clean. The whole hotel adopts local-style characteristic decoration, with exquisite local murals in the lobby and ethnic design details, allowing travelers to experience the strong local cultural atmosphere without leaving the hotel. In addition, the hotel also provides services such as free parking, 24-hour front desk, electronic ID check-in, and fast invoicing, fully meeting the various needs of guests. It also supports pet-friendly check-in, so that your beloved pets can also enjoy the grassland trip with you. With the perfect balance of local grassland aesthetics and modern functions, it has been praised as "a poetic retreat for both the taste buds and the soul, amidst the vast grasslands".