This is a new and very nice hotel on the main street in Lampang city centre, very easily found and accessible. It is a tall building with an atrium in the middle and a lot of parking space in front of the building. There is also a restaurant and a cafe at the back. The rooms are clean, comfortable and well-designed in white theme. Breakfast is the only thing which needs improvement. It is cold and not tasty. However, the staff are quite impressive and the most outstanding person to admire is the security guard. There is only 1 security guard there who also acts as the porter. He is extremely service-minded, friendly, attentive and helpful. I think he is the greatest asset of the hotel and deserves to be rated 5 stars!